Make concise web content
How to help your readers by cutting the waffle.
Make web content easy to scan
Many people won’t read every word on a web page. Find out how to help these readers.
Why short content isn’t always best
You should focus on giving your reader the information they need to move forward.
Dealing with content disputes
You’re confident you’ve made some content better. But someone else disagrees. What do you do?
‘Constantly striving’ – avoid this cliché
At best, it says nothing. At worst, it can make you look bad. Specificity is better.
Radio buttons and checkboxes: know the difference
A common error I see on web forms is people using checkboxes when they should be using radio buttons.
Web page titles: 5 simple rules
The consequences of a bad page title are severe. Yet many web content writers neglect this important area.
7 golden rules for writing user-friendly web content
Follow these simple rules to create web content that is helpful and easy to understand.
Why you should never write ‘click here’ in web copy
It’s bad for all sorts of reasons. Let me explain why.